Category-defining communications for frontier tech

LIMINA works with tech leaders building what comes next, before someone else owns the conversation

FEATURED CLIENTS

  • DEDRONE BY AXON

    Built the counter-drone category from the ground up, defining the threat landscape for defense, civil aviation, and critical infrastructure across global government and corporate audiences.

    The communications foundation helped position Dedrone for a $500M acquisition by Axon to power modern drone-as-first-responder programs worldwide.

  • WALMART GLOBAL TECH

    Brought Walmart's AI story to everyday Walmart shoppers, from inventory systems that predict demand, autonomous last-mile delivery, and in-store autonomous checkout.

    Positioned Walmart, Sam’s Club and Walmart International technology leadership teams not as a retailers experimenting with tech, but as an global enterprise AI company operating at a scale no competitor could match.

  • PRONTO (AUTONOMOUS HAULAGE SYSTEMS)

    Shaping the mine of the future by retrofitting the world’s largest, earth-moving vehicles to run autonomously.

    Built executive platform and Pronto's safety narrative around how autonomy is transforming the most economically critical and physically dangerous industry on earth.

    Category-defining story for autonomous vehicle systems, mining, robotic and sensor integration in the world’s most harsh and GPS-denied environments.

  • INTEL PERCEPTUAL COMPUTING

    Launched Intel's drone program to the world - the birth of drone light shows with the Intel Shooting Star, swarm demonstrations at scale, and "Intel Outside" with the Falcon 8+, the first commercial drone Intel brought to market.

    Simultaneously brought RealSense-powered robotics into public consciousness - from hotel and airport roving robots to the perception technology now embedded in 60% of the world's autonomous robots.

    Created the category narrative before the category had a name.

  • NATO / JOINT AIR POWER COMPETENCE CENTRE

    Authored the civil perspectives chapter of NATO's Joint Air Power Competence Centre publication on countering unmanned aircraft systems.

    An 18-month institutional project that became the definitive defense reference on drone threat response for nations worldwide.

  • LYTE (LYTEVISION)

    Led stealth exit for the founders of Apple Face ID and Microsoft Kinect after five years in the dark building the perception layer for physical AI.

    Narrative architecture, website, investor relations activation and executive media strategy built from scratch.

    Bloomberg front page, breaking news on launch day, which was Day 1 CES 2026.

    The world was ready to receive them because the story was right.

You want media. Yesterday.

Earned media isn't a faucet you turn on. It's infrastructure you build so that when the moment comes, you're already in position.

The companies that win the news cycle prepared for it long before it happened.

The companies that lead categories show up consistently, and earn their place in the conversation, again and again.

Undeniable Advocacy

Communications is a 360 business process, leveraging every opportunity across marketing, business development, product, R&D, and legal.

We activate everyone invested in your success: investors, analysts, industry associations, academic researchers, and public advocates.

They play to win. They need to know how. We meet them where they are.

Proven Results

LIMINA has placed hundreds of features across national business press and trade publications. Not because of favors, but because the claims were bulletproof, the materials met editorial standards, and the story was ready when the moment arrived.

Fundraise announcements. Product launches. Partnerships. Crisis response. Again and again, consistently.

We're leading categories, not launching PR stunts.

Susan Friedberg

Founder, Principal Consultant